Cowra Council in conjunction with the Cowra Business Chamber are offering local businesses the opportunity to sign up to a new online course. Funded by Council, the course is free for any Cowra business within the shire to sign up, with the course to be delivered by business educator and public speaker for Google Grant Hartley of Brand Local.
The course is specifically designed to give businesses a plan on how they can adapt their business to survive through the current crisis and thrive going forward. It will also provide businesses an insight into what options are available to ensure a quick recovery once the crisis has ended.
Mayor for Cowra, Councillor Bill West hopes the course will give businesses an opportunity to learn and adapt, but also give assistance to those businesses finding it hard to continue in the current crisis.
“Everyone in our community is experiencing significant change in one way or another due to COVID-19. We understand many of our businesses are doing it tough due to the current crisis. We hope this opportunity is just one of many more which will help a number of our residents and businesses get back on their feet,” said Cr West.
The platform will feature six course modules with multiple lessons in each module which can be completed by business owners in their own time. These modules include lessons on how to optimise Google business listings, website adjustments, social media marketing, video marketing and how to build advertising campaigns for digital promotion. Those who sign up will have access to support as part of the course experience and access to additional resources, with links to help them implement what they have learnt in each module directly into their own business.
“The Brand Local Course has been designed to provide a clear strategy and provide strategic ideas and advice to business owners in the current economic environment,” said President of the Cowra Business Chamber Jordan Core.
“It will provide businesses with communication strategies and a comprehensive end-to-end plan so that they can evolve and adapt to the new situation,” Jordan continued.
Through this course, Cr West hopes businesses will learn to reconnect with their consumers in a way that is relevant to the evolving challenges the community is currently facing.
“At the end of the day, we want to give our residents and our local businesses support any way we can. As a community, we can encourage one another to support our businesses further by ensuring we shop locally, spend within Cowra and invest in local business whenever we can,” Cr West concluded.
For more information, to view the course module outline and to sign-up, click here or contact Council’s Business Support Officer Ponie De Wet on 6340 2038.